We Found The Birth Of Normcore (And It's Older Than You Think)

Hey! Tired of hearing about Normcore yet? Not really, because you're reading this. Well, there's a new development in the un-style style movement, courtesy of our inbox today directing us to "The Grey Sweatsuit Revolution". Created by Simon Wilkinson, the artist proposes a movement where participants wear a plain, logo-less grey sweatsuit every day. The result? Completely deny the relentless, vapid world of fashion rather than "fight the power" by dressing in non-traditional garb. Wilkinson warn...